A New Zealand-based financial institution, ASB, is issuing a series of “mea culpas” after backlash over an ad meant to spark interest in (not disgust over) their loans.
The advertisement showed a couple who couldn’t pay for their IVF treatment (which was unsuccessful.) Upon getting a loan from ASB, they not only could pay for another round of IVF, but they were also blessed with triplets.
Though ASB claims to have had no clue that the ads would strike such an angry chord with some viewers, they have vowed to be more sensitive later. However, they are not necessarily going to pull the ads.
We’re curious… do you think that an advertisement of this nature would have any effect on you?
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